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Coca-Cola
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happy
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June 27, 2011

Coca-Cola Happiness Truck

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via youtube.com

Simply watching the video will make you happy!

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11 months ago nelacaramela responded:

I donno. I find this problematic in pretty much the same sense that the ubiquity of McDonald's all over the world is problematic. That, and the effect of multi/transnational companies on the economies of many latin american countries in particular (where these videos seem to have been shot) have been especially problematic -- not for the owners of the companies/stakeholders/governments, but for the masses. so...Im not really so sure about the 'happiness' bit. Everyone likes a freebie, but that doesnt absolve coca cola of its past. Or its future.

10 months ago Nick Baum responded:

Well, that seems like a separable issue.

I don't know anything about Coca-Cola's socio-economic impact in Latin America, but this campaign seems positive regardless.

If I'd run into this truck, it would have put a smile on my face, and that seems to be exactly what happened.