nickbaum.com

287 views and 2 responses

• Jul 6 2011, 8:51 PM

  nelacaramela responded:
  I donno. I find this problematic in pretty much the same sense that the ubiquity of McDonald's all over the world is problematic. That, and the effect of multi/transnational companies on the economies of many latin american countries in particular (where these videos seem to have been shot) have been especially problematic -- not for the owners of the companies/stakeholders/governments, but for the masses. so...Im not really so sure about the 'happiness' bit. Everyone likes a freebie, but that doesnt absolve coca cola of its past. Or its future.
• Jul 11 2011, 11:28 AM

  Nick Baum responded:
  Well, that seems like a separable issue.

  I don't know anything about Coca-Cola's socio-economic impact in Latin America, but this campaign seems positive regardless.

  If I'd run into this truck, it would have put a smile on my face, and that seems to be exactly what happened.